CTAF entrusts the organisation of its pavilion at Texworld
Source: CCPIT TEX Date: 2007-08-15
Paris Le Bourget - France
Texworld - Hall 3
17-20 September 2007
Visitors to Hall 3 at Texworld will find cashmere pullovers and silk dresses, as well as men's suits in fine wool, sportswear and fine household linen - quality items at competitive prices, and all to be found in one special pavilion - an “Exhibition inside the Exhibition” by the China Textile and Apparel Trade Fair, CTAF. China wishes to develop a real policy of quality branded products and hence to demonstrate that there exists a vast potential for its creativity to be publicised and recognised, in step with the demands of the Western market.
For this purpose, Texworld and the expertise of the Messe Frankfurt Group have recently been selected to promote China’s textile and clothing industry in a special pavilion, the China Textile and Apparel Trade Fair at Texworld in Paris, capital of the fashion industry. A cooperation agreement for this purpose has just been signed by Detlef Braun, Director of the Textile sector, and Zhang Yankai, executive vice-president of the Sub-council of the Textile Industry, CCPIT. The CTAF offers to the visitors a new focus with finished products: fashion garments for woman, man and child as well as home textiles, apparel fabrics and accessories.
The pavilion is supported by the China National Textile and Apparel Council, CNTAC, the Sub-council of the Textile Industry, CCPIT, and the China National Garment Association, CNGA, which organises “Chic”, a very important fashion exhibition in China.
This cooperation has been made possible thanks to the close collaborative links formed over more than 15 years between Messe Frankfurt and its Chinese partners. Messe Frankfurt is involved in many important textile exhibitions in China, including: Intertextile Shanghai Apparel Fabrics and Hometextile, Intertextile Beijing and Yarn Expo.
Texworld has always been attentive to the development of fresh markets and has evolved by offering new services to both exhibitors and visitors, such as the “Full Package” sector at last February’s event, which was a confirmed success. So, the addition of the clothing section was a logical development with which to inaugurate this new Pavilion.
Indeed, the trend in the majority of trade exhibitions is now to offer their international purchasers the widest possible range of products, so as to optimise their movements and purchases.
With the CTAF, which will be now held annually in September, Texworld offers its visitors an opportunity to meet Chinese clothing manufacturers - who are developing an expertise and a branding policy that can demonstrate that they, too, have the ability to become leaders in the world of fashion.
Texworld, Monday 17 to Thursday 20 September 2007
09:30 to 19:00, Monday, Tuesday, Wednesday
09:30 to 16:30, Thursday
Exhibition Centre, Paris le Bourget
Press contact
Christine Kern / Katrin Westermeyr
Phone.: +49 69 75 75-6084 / 5822
Fax: +49 69 75 75 -6099
christine.kern@messefrankfurt.com
katrin.westermeyr@messefrankfurt.com
